press release from 25.03.2003
Classic Design "Preciosa" Extended to Overall Concept

"Commitment to clear lines" / Now completed by attractive round wash-basins, hand-basins and toilets / Clear lines by combining rectangular and circular designs / Also available with dirt-resistant glazing "KeraTect"/

Frankfurt/Ratingen. The successful product line "Preciosa" by Keramag, used primarily in exclusive public and commercial sanitary facilities, has been extended for the Frankfurt Fair "ISH 2003" to attractive insert, integrated and countertop washbasins, handbasins and a wall-mounted toilet. This follows the result of a detailed assessment of the project building business. The company has observed a special demand in the field of exclusive hotels and administration buildings, but also among residential construction projects and home-owners with the intention of modernizing and with a preference for this kind of design.

The "Preciosa" single wash-basins, launched in 1969 as an "aesthetical innovation", have long become a design classic. The clear forms - a combination of a rectangular silhouette with a round basin - have won international recognition long since.

The sophisticated additions to the "Preciosa" line are suitable for both the exclusive commerical building sector and design-oriented private bathrooms.
The new wash-basin line includes four different designs and diameters, a 50 cm and a 42 cm version with tap hole bench as well as a 46 cm and a 38 cm variant without tap hole bench. All four units offer a glazed underside. Depending on the requirements, they are suitable as insert, integrated and counter top washbasins. The new concept "Commitment to clear lines" is complemented by a handbasin, a corner handbasin and a matching wall-mounted toilet with a closed flush border. All ceramic sanitary objects are influenced by the classic "Preciosa" design. Moreover, the design takes into account the demand for facilitated cleaning in the commercial building sector. At an additional cost, the ceramic objects are also available with the dirt-resistant glazing "KeraTect". Together with the previous washbasin range, which includes three washbasins in the sizes 60 x 55 cm, 80 x 55 cm and 100 x 55 cm as well as a double washbasin (130 x 55 cm), a wide spectrum of convincing solutions for sophisticated sanitary design is now available.

In view of this unique 34-year-old product career, Keramag emphasized at the Frankfurt Fair, that "Preciosa" in particular upholds the business slogan "We create lasting values".

For further information about the extended design line "Preciosa" please contact your local sanitary trade or Keramag, Communications Department, P.O. Box 10 14 20, D-40834 Ratingen




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