Düsseldorf/Ratingen. With the new  luxury bathroom series - „F1 Design by F.A. Porsche“, Keramag AG emphasises its role as an innovative precursor for bathroom culture, comfort and design.

 

The German market leader for bathroom ceramics, who was able to look back at a 100-year company history in 2003, has recently given cause for conversation with its much observed new bathroom series. Thus, the high quality product assortment, which for decades has been considered to be a benchmark due to the collaboration with renowned designers such as Courrèges and Matteo Thun, has been complemented and further upgraded through the attractive new creations „500 by Antonio Citterio“ and JOOP!. However, also successful series like „Preciosa“, „Vivano“, „Fora“, „Cotta“, „Cleo“, „Vitelle“, „Cavelle“, „Virto“ and „Felino“ prototypically represent the manufacturer’s high demands on form and function focusing on quite different  tastes and styles. Furthermore, Keramag has repeatedly brought the company slogan „We create lasting values“ to life with its intelligent product concepts and sanitary-technological innovations. The space saving guest WC programmes „Visit“, „Joly“ and „Romantik“ are also to be mentioned in this context. Just as  newsworthy – „KeraTect” - the worldwide first, durable, dirt resistant, special glaze for private bathrooms. Some products, which are becoming increasingly more popular with constructors and renovators, are the comfort bathtubs, whirlpools and multi-functional fitness-showers. Also extremely interesting is the modern WC flush-technology with reduced water usage. This can save at least a third of the costs.

 

Sanitary products are consumer goods with longevity. On the average Germans invest in a new bathroom every 15 years. From the constructor’s point of view the functional aspects such as comfort, technology, hygiene, security, ergomomics and easy care outweigh when designing and choosing products. However, appearance and ambience are gaining more and more in importance. Anyhow, the form of function still almost always counts uppermost. Even high-grade design bathrooms do not follow contemporary fashion trends, however, they orientate themselves to long-lasting taste values.

 

These are the determining factors for product development and marketing at Keramag. The skilful fulfilment of these criteria decides on market and business success. Nowadays, for a market leader a range of offers, quality and solidity almost go without saying. Therefore, it is important to recognize the user’s needs, trends and wishes early enough, in order to be able to find adequate answers. Against this background  market-driven, continuous and systematic innovations have reached the highest level of priority for Keramag. And on this note, the self-commitment to regard the brand as a comprehensive promise of accomplishment will continue to be consistently implemented. The new „F1“ luxurious bathroom series is the epitome of an especially impressive and convincing example.

 

In 2003, Keramag, with 806 employees – including  Keramag Keramische Werke Haldensleben GmbH – was able to achieve a turnover of 132.8 mio. Euros. It was therefore able to expand the leading market position in Germany.