Frankfurt/Ratingen. Keramag AG is pursuing new ways in its product innovation: At the ISH 2005 in Frankfurt, the German market leader in sanitary ceramics introduced a new bathroom concept called ‘Flow’, developed by the internationally renowned architect and designer, Hadi Teherani.

 

The product philosophy aims at creating an architecturally inspired and challenging design concept located in the middle price range, that offers alternative interior styling opportunities and appeals to both private homeowners/builders and developers as well as architects, sanitation installers, investors, housing trusts, hotels and restaurants.

 

Starting point for this innovative range is Teherani’s vision of integrating the ceramic objects within the architectural space of the room. Teherani, born in 1954, describes his aims: “The products are to be viewed in direct connection with the space and its interior planning. The shapes quite naturally develop from the given material. From the space in the room a wall transforms into an object. ‘Flow’ can be applied in an individual way, both in private and in public spaces. Sensuality and hygiene are essential.”

 

Teherani is regarded as one of the most creative architects and designers in Germany today. Partner of Bothe Richter Teherani Architects (BRT), Hadi Teherani has in the last few years set new standards with regard to design and technological innovation within large projects for trade and industry, and transport industry, as the many architectural awards he received, testify. His credo can be summarised in challenging designs, well-explored functionality, calculable user-gratification, and a responsible attitude to resources and materials. He defines his interest and commitment in the area of industrial mass production as ‘design as architecture in miniature’. 

 

The complete series ‘Flow’ by Hadi Teherani consists of two hand-rinse basins (40 + 50 cm), three washbasins (60, 65 and 70 cm) with half-pedestal or pedestal, a semi-recessed washbasin (60 cm), a wallhung wash-down and a floor-standing wash-down WC each, as well as a floor-standing WC combination, wall and floor-standing bidets, a urinal and an exceptionally original programme of bathroom furniture.

 

Teherani’s ceramic objects blend harmonically into their environment through their organic language of form and their broad backings, which symbolise the fusion of wall and product. The completely smooth outer surfaces ensure ultimate hygiene and allow easy cleaning. All models are consistent in design with a border height of 15 cm, which underlines the notions of familiar identity and appreciation, particularly in serial arrangements.

 

With regard to sanitary technology, too, Keramag has managed to exceed. This is especially true for the ease of assembly. For example, the washbasin can be adjusted by 5 cm during initial assembly. For WCs and bidets modern quick-fix-installations are available. Half-pedestals and urinals boast invisible ‘Kerafix’-fixations. And all ceramic objects may optionally be obtained with the dirt-repellent glaze ‘KeraTect’.

 

The exclusive range of furniture is technically and functionally matched in the smallest detail to the ceramic designs. The original handle form, which follows the linear lines of the washbasin border, creates a noticeable and convincing design link between ceramics and furniture. The handles are – on request – available with individual colour applications. The heightened value is also evident in the materials used: The body of the ‘Flow’ furniture is mitre-cut and made from matt-lacquered MDF, as opposed to the melamine coated particle boards more commonly used in competing products within this price range. The front panels are offered as lacquered matt-white or light oak. Drawers are integral. This modular offer comprises washbasin cabinets in two widths (70 and 85 cm) as well as two different drawer options. Two lighting mirrors and a tall cabinet round off this comprehensive series by Teherani. Each one of the washbasin cabinets may alternatively be installed as a side cabinet. The sideboard serves as a unique highlight with a length of 140 cm.

 

Further information about ‘Flow’ by Hadi Teherani from Keramag, Keramische Werke AG, Communications Department, P.O. Box 10 14 20, D-40834 Ratingen.