Bad-Serie it!

ISH premiere for new complete bathroom series in the mid-range price segment / Attractive combination of cool and emotional components / Faceted upper edges as eye catcher / Elements can be combined individually and flexibly / WC also available as a rimfree design / Rounding-off with extensive furniture range /


Frankfurt/Ratingen. For design-focussed owners and renovators, who want to elevate themselves from the mainstream with their bathroom design, Keramag AG has developed the new “it!” complete bathroom range, which was at the centre of the trade fair presentation at the ISH 2013 and attractively combines the contemporary designs of the modern style.

The shape of the range, which is in the mid-range price segment, corresponds with the design trend for emotional clarity with its soft geometric form. The attractive combination of cool geometric elements and emotional organic forms provides a high degree of optical originality and creates a timelessly modern bathroom atmosphere. The wash basins in particular create a very special optical tension, with the contrast between the large external radii and the clear design of the internal basin.

A gentle faceting of the upper edges of the wash basin creates the individual touches. The interior basins are designed to be functional and offer lots of space for daily hygiene routines. The WCs and bidet are also impressive with their chic, soft geometric external form. They can be combined in a multitude of ways.

The flexible ceramic range of “it!” contains seven wash basin designs of 60 to 130 cm, which can also be combined with a matching half-column. The 70 cm wash basin is designed to be asymmetrical and can be supplied as a right or left version. A 130 cm double wash basin is also included in the range for use by two people. A 40 cm wide hand-rinse basin supplements the wash basin range.

A wall-mounted WC and a floor-standing close coupled WC are on offer, which correspond in terms of form to the wash basins. The corresponding WC seats, which are also available with height-adjustable mechanism, are also facetted and form a soft geometric optical unity with the WCs. The wall hung WC, with which a coordinating bidet can be combined, will also be available in the particularly hygienic “Rimfree” design from October. Without flush rim, deposits and clusters of dirt cannot form here. This makes cleaning easier – as the WC is also optionally available with the special glaze “KeraTect”. All ceramic objects are available in white “alpine”. The manufacturer recommends bathtubs and shower trays from the “iCon” series for the optimal supplement to the ceramic range.

An extensive, coordinated furniture range with wash basin vanity units in various designs and an exclusive tall cabinet create lots of storage space and finish the room’s ambiance with its varnished furniture elements in high-gloss “white” and “quartz grey” and chrome handles. The range includes matching illuminated mirrors with LED technology and integrated light switches in a vertical (40 x 80 cm) and various landscape formats (60, 70, 90 and 120 cm, height 65 cm).

The vanity units with two drawers are available for all wash basins. The 80, 100 and 130 cm wide wash basins are also available with a slimline single drawer. The hand-rinse basin vanity unit has a door. A tall cabinet with left-sided or right-sided handle (40 x 170 x 33 cm) and a mirror on the inside of the door round off the furniture range. All furniture has a high-gloss exterior and is varnished in a matt look on the inside. The handles are chrome-plated.